Blog

Cleaning Up Your Old Emails & Other Online Accounts

I just spent quite a bit of time reorganizing my Password list, weeding out and unsubscribing to organizations that I no longer am interested in hearing from. What a time consuming task.  I took the list down by 21 passwords, making my grand total of PWs 113. Oy! I also cut out some email addresses that I no longer use, which was a royal pain. I did this to make my life less cluttered, but also because I don't want my name out there making it an easy target for hackers. If you don't need an...

Targeting Your Social Media Marketing Efforts

Including a social media element to your marketing program is essential. But if you solely depend on social media to bring in new business, you're setting yourself up for disappointment. True, social media—Twitter, Facebook, Google+, LinkedIn, etc.—is a vital part of your overall plan, since it gets your foot in that proverbial door. By instituting an ongoing program, you can gain access to your target market, find new niche markets, enjoy new prospects, and improve your customer's overall...

There Are No Magic Marketing Bullets … Or Seeds

"We've never done any marketing in our business, and depend on word of mouth," said a young entrepreneur complaining about how his business had taken a downturn. "A few years ago, we were doing fine, but now, the phone never rings," he continued. This small business owner was considering working with a marketing and PR firm to stir up some new business for  his 3-year-old company. "We have a website, but that's it," he offered. In addition to the site, they had a small print ad in the local...

Making Extra Cash Online

One sure-fire way to supplement your income could be to get involved with an affiliate program.  Imagine making money online without having to directly sell your own product or services. How it works is simple: If you like a product, you recommend it to others by suggesting they visit that company's website. Research shows that affiliate programs can truly increase your revenues. Your first step is to find an affiliate. On your favorite search engine (mine is Google.com), key in the words...

Your Webmaster is Gone … Now What?

The success of your Internet marketing efforts are determined by how much you—personally—are in control of your website. Imagine this scenario:  You've spent time and money on your website and it's doing exactly what you wanted ... pulling in new business. But you need to change and update it, and for whatever reason, you cannot get in touch with the person or company who built your site. OMG! Changes need to be made, which may include inventory pricing updates, new merchandise, new...

Do-It-Yourself Marketing Doesn’t Pay!

It always amazes me how some small business owners continue to struggle with the idea of actually hiring a professional to take care of their marketing needs. These are the entrepreneurs who had vision enough to start their business, but want to do everything and have their hands in everything themselves, even though they haven't a clue as to what they are doing. "I have no time for a life," is a common complaint. "I can't leave the business for one second," is another. Still, they work 24/7...
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