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Targeting Your Social Media Marketing Efforts

Including a social media element to your marketing program is essential. But if you solely depend on social media to bring in new business, you're setting yourself up for disappointment. True, social media—Twitter, Facebook, Google+, LinkedIn, etc.—is a vital part of your overall plan, since it gets your foot in that proverbial door. By instituting an ongoing program, you can gain access to your target market, find new niche markets, enjoy new prospects, and improve your customer's overall...
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